Thursday, September 2, 2010

Response to the BP Commercial

There are several different types of arguments made in this commercial:

Arguments to inform: this informs members of the audience about something they didn't know

Arguments to convince: aimed to persuade readers rather than win over opponents

Rogerian argument: based on finding common ground and establishing trust for those who disagree

Arguments about the past/present/future:

Invitational argument: this invites others to enter a space of mutual regard and exploration

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